X PRESS. The next revolution in espresso.

our story

Pouring our heart into pure espresso

Born from the heart of LA’s specialty coffee scene, the X PRESS team has spent years behind the bar—as owners, roasters, and baristas—crafting some of the world’s best coffee. But we grew frustrated with the challenges: rising labor costs, costly equipment, and inconsistent espresso quality.

That’s why we created X PRESS. After years of development, we engineered a patented espresso technology that delivers premium, consistent espresso—without the need for specialized labor, bulky machines, or daily maintenance.

Designed for operational efficiency and built with sustainability in mind, X PRESS empowers hospitality teams to serve world-class coffee with ease. And because our system is simple, compact, and scalable, businesses can now bring true espresso to more people—across locations, across markets, and across the globe.

Our mission

Redefining espresso for a new era

At X PRESS, we believe espresso should be effortless, consistent, and built for scale. Our mission is to remove the friction from traditional espresso service—making it easier, more profitable, and more accessible for businesses of all sizes.

Quality is at the heart of everything we do. Unlike concentrates or cold brews designed to imitate espresso, X PRESS is real espresso—crafted with intention and precision. Whether you’re a seasoned barista or just getting started, we’re here to help you serve exceptional coffee, every time.

Our Team

We’re a team of innovators, coffee lovers, and problem-solvers dedicated to transforming the way espresso is made and served. With a passion for quality and a commitment to efficiency, we’ve created a smarter, simpler way to deliver barista-level espresso at any scale.

Leadership

Jereme Pitts

CEO

30+ years of experience scaling startups, raising capital, and driving successful exits. Co-Founder and Investor at Bar Nine with deep expertise in sales, marketing, and operations across food & beverage and technology.

Matt Firlik

Revenue & Partnerships Lead

20+ years leading sales, marketing, and revenue growth. Has advised and scaled dozens of companies from startup to exit, generating over $3B in enterprise value across CPG, SaaS, healthcare, and emerging tech.

James Klapp

Operations Lead

12 years in coffee production, operations, and finance. Co-founder of a venture-backed coffee company with deep experience in high-volume production and manufacturing systems.

Advisors

Julie Goldthwait

Senior marketing and strategy executive with experience leading brand, growth, and analytics initiatives. Former SVP of Brand Marketing, Operations, and Analytics at T-Mobile.

Eric Beegun

Business development executive with deep roots in hospitality. Key player in Sweetgreen’s national expansion, with extensive C-level relationships across the industry.

Brian Parker

Managing Director and Co-Founder of EP Wealth Advisors. Scaled the firm to over $31B in AUM. Expert in business growth, acquisitions, and capital strategy.

Ben Turkel

Co-owner and production lead at Boomtown Brewery. Instrumental in scaling Boomtown’s operations. Brings expertise in beverage manufacturing, supply chain, QA/QC, and team leadership.

Let’s talk

If your business serves espresso, X PRESS will make it faster, easier, and more profitable.

Who We Are